Bae Dating Application, African American Dating, Black Dating Application, Justin Gerrard, Brian Gerrard, Jordan Kunzika, KOLUMN Magazine, Kolumn

Meet the Young Black Entrepreneurs Taking on Tinder | Time

Read Time 1 min.

Meet the Young Black Entrepreneurs Taking on Tinder | Time

[dropcap]Justin[/dropcap] Gerrard speaks quickly, Brian Gerrard speaks slowly. Justin jumps around the room, Brian glides with caution. If you met them separately, you would never guess they were brothers. But their oil-and-water partnership helped them create Bae, a dating app for black people. [mc4wp_form id=”6042″]

Bae Dating Application, African American Dating, Black Dating Application, Justin Gerrard, Brian Gerrard, Jordan Kunzika, KOLUMN Magazine, Kolumn

Bae works pretty much like Tinder, but tailor-made for black users. The Gerrards came up with the idea after they realized how difficult it is for black singles to find dates on existing platforms.

BAE Dating Application_1

“If you are a black person, you see Tinder as a white app,” says Brian Gerrard. “Tinder isn’t calling itself the dating app for white people, but that is achieved implicitly because of the negative experience for black people.” (Tinder spokesperson Rosette Pambakian said the dating app is among the most diverse global platforms in the world, and that “everyone is welcome to use Tinder.”)