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Afrochella Is Ghana’s Ultimate Party With A Purpose | Essence

Cofounder and CEO Abdul Karim Abdullah hopes Year of the Return visitors will feel “a vibration of the country and what it feels like to be with the people.” On January 1, 2019, London-based British-Ghanaian lawyer Yvonne Kramo was definitely feeling some FOMO when she tweeted, “Christmas/ NYE 2018 clearly belonged to Accra. #Afrochella.” Indeed, Idris Elba, Boris Kodjoe, Nicole Ari Parker, Naomi Campbell, Ebro Darden and many other celebs were in Accra, Ghana, for the inaugural Full Circle Festival. Their itinerary included an invitation to what seemed like the continent’s biggest day-into-night event, Afrochella. More than 10,000 people gathered […]

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How To Spark A Global Movement: Ghana’s ‘Year Of Return’ Welcomes 1M Visitors | Forbes

Tourism is big business. Globally, it accounts for more than 10% of GDP. According to the World Travel & Tourism Council, 1 out of 5 of all jobs created in the last 5 years was in tourism. But on the African continent, it accounts for only 3.6% of GDP. With its massive growth and job creating potential, it’s no wonder why African governments are trying to increase tourism to their nations. None has done it as well as Ghana. The “Year of Return” has hit a chord. In January of 2019, the Ghana Tourism Authority projected that “Year of Return” […]

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