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Meet The Woman Behind Today’s Multimillion-Dollar Black Hair And Beauty Startups | Forbes

Meet The Woman Behind Today’s Multimillion-Dollar Black Hair And Beauty Startups | Forbes

  • PUBLISHED BY FORBES
African American Business, Black Business, African American Entrepreneur, Black Entrepreneur, Black Owned Business, African American Business, Buy Black, KOLUMN Magazine, KOLUMN, KINDR'D Magazine, KINDR'D, Tiffany Crutcher, Tulsa, Black Wall Streer, Greenwood, Willoughby Avenue, WRIIT, TRYB,

 

—  BY, CHRISTINE MICHEL CARTER SENIOR CONTRIBUTOR

In the past ten years, global category-leading manufacturers like Procter & Gamble and Unilever have seized the opportunity to create specific products that appeal to diverse consumers. These consumers spent $473 million in total hair care (a $4.2 billion industry). In addition, they made other significant investments in personal appearance products, such as grooming aids ($127 million out of $889 million) and skincare preparations ($465 million out of $3 billion). As Nielsen summarizes:

“Black consumer choices have a ‘cool factor’ that has created a halo effect, influencing not just consumers of color but the mainstream as well. These figures show that investment by multinational conglomerates in R&D to develop products and marketing that appeal to diverse consumers is, indeed, paying off handsomely.”

See Also
Caron Nazario, Windsor, Windsor Virginia, Criminal Justice Reform, Police Brutality, KOLUMN Magazine, KOLUMN, KINDR'D Magazine, KINDR'D, Willoughby Avenue, WRIIT, TRYB,

 

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