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Black cigar smokers find community — and business opportunities — amid the pandemic | NBC News



Black cigar smokers find community — and business opportunities — amid the pandemic | NBC News

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Black cigar smokers had long faced exclusion from the broader cigar community. So they created their own.

— Curtis Bunn, NBC News

When America began its stay-at-home orders because of the coronavirus pandemic, Greg Willis found comfort by retreating to the deck of his Atlanta home to indulge in a cigar.

He said enjoying an Emperors Cut, a brand he and five friends founded three years ago, provided a sense of calm during trying days. What Willis quickly discovered was that he was among thousands of other cigar lovers of color across the country who called on their passion to create a sense of normalcy during anything but normal times.

While many say they had long been shut out of the industry, the owners of Emperors Cut and many of the dozens of other Black-owned cigar brands in the U.S. found that their emergence into a $9.4 billion cigar market has sustained as smokers cope with a confined way of life.


—  Credits

Featured Image, Courtesy of Sean Williams
Full article @ NBC News

See Also
Bob Johnson, Black Entertainment Television, BET, Black Excellence, Black Entrepreneur, African American Entrepreneur, KOLUMN Magazine, KOLUMN, KIND


—  Related

Black Smoke Miami – What better way to enjoy Labor Day Weekend than with a great stick in Miami. Black Smoke Miami is not your average event. We take pride in giving our participants an experience to enjoy robust moments and a sense of living life.

Source – Black Smoke Miami. Available at

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