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This Instagram post could unlock hundreds of millions of dollars for Black-owned businesses | CNBC

This Instagram post could unlock hundreds of millions of dollars for Black-owned businesses | CNBC

FIfteen Percent Pledge, Aurora James, Buy Black, Black Entrepreneur, KOLUMN Magazine, KOLUMN, KINDR'D Magazine, KINDR'D, Willoughby Avenue, Wriit,

By Louise Connelly, CNBC

In the days following the death of George Floyd, Brooklyn-based entrepreneur Aurora James was skeptical of the deluge of corporate support for the Black community.

“As a Black woman, and also as a business owner, I was reading it, but I wasn’t necessarily feeling it to be true,” said James, who runs Brother Vellies, a company that sources handmade shoes and accessories from artisans around the world. 

She wanted to create a metric for companies that would show how they were following through on their statements of support.

See Also
Salt and Sunscreen, Black Entreprneur, African American Entrepreneur, Buy Black, KOLUMN Magazine, KOLUMN, KINDR'D Magazine, KINDR'D, Willoughby Avenue, Wriit,

Featured Image, BETTMANN/CORBIS
Full article @ CNBC

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