Founded by artist Latosha Stone in 2013, the skateboarding lifestyle brand Proper Gnar is experiencing a precipitous rise in popularity and product orders following its recent feature on performing artist Beyoncé Knowles’ Black Parade Directory of Black Owned Businesses. Posted on Juneteenth 2020, the list of small businesses features entrepreneurs who use their Black excellence as a form of protest and activism.
Additionally, Stone’s skateboards were recently featured on HBO’s TV show about skater girls called “Betty.” The underground brand’s new line of colorful, creative, and original skateboards average $55-$60 each and can be ordered on the company’s website along with the artist’s own unique artwork prints, accessories, and apparel. The products are created with teen girls and young women in mind who love to skate or who are into alternative and subversive fashion.
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