New York (CNN Business)LeBron James wants to tell stories. Now he has $100 million to help him do it.
The basketball star and his business partner Maverick Carter announced the formation of a new media company, SpringHill Co., which will be supported by a $100 million funding round.
Bloomberg Businessweek, which published the report on Thursday for a cover story in next week’s issue, said that the duo formed the company on March 11, the same day the NBA suspended its season after Utah Jazz all-star center Rudy Gobert tested positive for coronavirus. But news about the company was not made public until Thursday.
SpringHill Co. consolidates James’ marketing agency Robot Co. with entertainment companies SpringHill Entertainment and Uninterrupted LLC, according to Bloomberg. SpringHill Entertainment is behind TV shows such as “The Wall” and such films as the upcoming sequel to “Space Jam.”
Featured Image, IKE EDEANI FOR BLOOMBERG BUSINESSWEEK
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