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Aunt Jemima brand to change name, remove image that Quaker says is ‘based on a racial stereotype’ | NBC News

Aunt Jemima brand to change name, remove image that Quaker says is ‘based on a racial stereotype’ | NBC News

Aunt Jemina, Race, Racism, Advertising, KOLUMN Magazine, KOLUMN, KINDR'D Magazine, KINDR'D, Willoughby Avenue, Wriit,

By Ben Kesslen, NBC News

“We recognize Aunt Jemima’s origins are based on a racial stereotype,” Quaker Oats said, adding that the move is an effort “toward progress on racial equality.”

The Aunt Jemima brand of syrup and pancake mix will get a new name and image, Quaker Oats announced Wednesday, saying the company recognizes that “Aunt Jemima’s origins are based on a racial stereotype.”

The 130-year-old brand features a Black woman named Aunt Jemima, who was originally dressed as a minstrel character.

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White Privilege, Racism, U.S. Racism, American Racism, KOLUMN Magazine, KOLUMN, KINDR'D Magazine, KINDR'D, Willoughby Avenue, Wriit,

The picture has changed over time, and in recent years Quaker removed the “mammy” kerchief from the character to blunt growing criticism that the brand perpetuated a racist stereotype that dated to the days of slavery. But Quaker, a subsidiary of PepsiCo, said removing the image and name is part of an effort by the company “to make progress toward racial equality.”

Featured Image, Jim, the Photographer/Flickr
Full article @ NBC News

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