What does it mean to build community through art, and uphold a tradition that goes unbroken for decades? When the team at Stept Studios pitched the Diageo brand about the story of Marjorie — a woman in Harlem who hosts a weekly Sunday Jazz concert in honor of her son’s memory — they knew she lived her life precisely within Crown Royal’s values.
The results are incredible. Diageo collaborated closely with Stept to produce an incredibly moving and inspiring documentary, Sundays at the Triple Nickel (you can watch the Staff Picked film above).
We wanted to know more about the philosophy behind this type of art-forward branded content, so we caught up with Lindsay Wallner who is the Director of Diageo’s Culture & Partnerships team.
Here’s what she had to say: