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Meet the 15-Year-Old Who Went From an Ice Cream Cart to an Ice Cream Parlor | Black Enterprise

Meet the 15-Year-Old Who Went From an Ice Cream Cart to an Ice Cream Parlor | Black Enterprise

Lil’ Ice Cream Dude, Victor Beau Tracy Shell, African American Business, Minority Owned Business, Black Business, Women Owned Business, Black Women Owned Business, #BuyBlack, KOLUMN Magazine, KOLUMN, KINDR'D Magazine, KINDR'D, Willoughby Avenue, WRIIT, African American Entrepreneur, Black Entrepreneur,

At only 8 years old, Victor “Beau” Tracy Shell surprised his parents by asking for an ice cream cart for his birthday in order to sell ice cream not only to buy his own toys but to help his family as well. Soon, his parents obliged and he received the cart on his birthday, giving it the name Lil’ Ice Cream Dude. Ever since then, his business has flourished. Shell recently opened up his first brick-and-mortar location in Athens, Georgia.

See Also
Black Momma Vodka, Vanessa Braxton, African American Business, Minority Owned Business, Black Business, Women Owned Business, Black Women Owned Business, #BuyBlack, KOLUMN Magazine, KOLUMN, KINDR'D Magazine, KINDR'D, Willoughby Avenue, WRIIT, African American Entrepreneur, Black Entrepreneur,

In terms of success, Shell has his parents to thank. They not only helped him get his business license and vendor’s permit, but they also helped him to design his cart utilizing old bicycle tires. According to We Buy Black, Shell’s father also built him a trailer so he was able to travel with his cart. The first summer he had it, he sold his product at just three events. But the next summer, Shell sold his ice cream at about 30 different events. He soon needed a bigger trailer and made an agreement with his parents to customize an old trailer on his own.


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