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Jasmine Crowe is the opposite of an accidental entrepreneur. She followed her passion—and her purpose—to become a social entrepreneur, founding Goodr, the food waste management solution that gets surplus food from the companies that would otherwise throw it away into the hands of the nonprofits that desperately need it.

It all started when Crowe moved to Atlanta six years ago. “I was just driving through downtown and saw hundreds of people that were experiencing homelessness on the streets,” she says. “I felt really compelled that I had to do something.”

So she started making meals—buying and cooking the food herself and serving the hungry first in the streets and then in a pop-up restaurant.

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