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Nike’s Value Up $26 Billion Since Colin Kaepernick Endorsement | Black Enterprise

Colin Kaepernick, African American Athlete, Black Athlete, African American Activist, Black Activist, KOLUMN Magazine, KOLUMN, KINDR'D Magazine, KINDR'D, Willoughby Avenue, Wriit,

Colin Kaepernick is helping Nike rake in big bucks. According to Yahoo, ever since the athlete-turned-activist endorsed the corporate sneaker giant, their company value has skyrocketed.

Nike’s stock reportedly rose over 18% since the announcement of the Kaepernick deal, adding a spectacular $26.2 billion to the Nike coffers and increasing its value at nearly $146 billion. When Nike made the announcement of the signing, even with President Trump weighing in on the controversy of Kaepernick taking a knee, the gamble on Kaepernick worked better than anticipated. The February online release of a Kaepernick ‘Icon’ jersey sold out in a matter of hours. It was priced at $150 upon release, the authentic versions of the Nike jersey now sells on the secondary market for $300 or more.


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