New Orleans, LA — According to published reports, New Orleans native Desirée Glapion Rogers and her business partner, Cheryl Mayberry McKissack will purchase the iconic Fashion Fair beauty line from Johnson Publishing Company; the former publisher of Ebony and Jet magazines for $1.85 million. On Thursday, November 7, 2019, a bankruptcy judge approved the sale of Fashion Fair to Winnetka, Ill.-based FFair Acquisition LLC, a holding company formed for the acquisition.
Founded in 1973 as the first makeup line created for women of color, Fashion Fair was once considered the largest Black-owned cosmetics company in the world. At its peak in 2003, the brand sold $56 million in total sales.
“Fashion Fair is just too valuable for our community to lose,” Ms. Rogers said in an interview with Aisha Al-Muslim. “We plan to modernize the brand and products, but will remain true to the company’s roots, which was to create prestige products focused on women of color.”