Add haircare entrepreneur to the many titles that define Tracee Ellis Ross. She announced, via Twitter and Instagram, the launch of her new product line, PATTERN, which debuts Sept. 9.

“Thrilled to introduce PATTERN // my new hair care brand specifically for curly, coily, and tight textured hair,” writes Ross in an unexpected post to her followers. She states that this has been bubbling for 10 years since the end of her television show, Girlfriends. She’s directing people to her website, PATTERN when orders will be taken on the launch date.

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