South African restaurant Chicken Licken has a reputation for epic advertisements and their latest commercial is no different. Their latest offering follows an African prince called Big Mjohnana who leaves his village in 1650 to find adventure out in the world. Big John ends up in Holland where he stumbles across white people and names this new land “Europe” in a humor-filled riff on colonialism.
I am but one humble South African, fully aware that I cannot speak for an entire country but I have to say this advertisement is hilarious. The Advertising Regulatory Board (ARB), on the other hand, couldn’t find the humor and had the ad removed. This may come from a place of complete bias (because, my goodness, that chicken?!?) but judging by the reactions from South Africans of all walks of life, the general consensus is, what is the big deal?