Supa started off doing hilarious videos on the popular social platform “The Vine” in 2013 and she instantly became a viral sensation. She later started her own cosmetic business “The Crayon Case” in 2017 which is an eye-shadow palette of bold colors that resembles a box of crayons. The social media sensation has since taken the beauty community by storm.
The Black-owned cosmetics mogul hosted a Cyber Monday sale on Nov. 26 and by 10:13 a.m. that morning, she received over 10k orders. Minutes later, she grossed $1 million of revenue in just over an hour. She took to Instagram to record the experience and broke down in tears of joy.