No one doubts that Black Twitter has had an impact on real world and policy change. But now, according to a new study by Nielsen, African-American consumers, influencers and digital entrepreneurs are leveraging digital power to not only influence events but to own content.
The new study entitled “From Consumers to Creators: The Digital Lives of Black Consumers” concluded the following:
* 61 percent of African Americans agree that they enjoy learning about technology or electronics products from others, which is 14 percent higher than for non-Hispanic whites.
* African Americans are one of the most active Twitter segments with 19 million users, 28 percent of the popular platform’s 67 million users.
* African Americans age 18 and older are increasingly tuning in to podcasts, with 70 percent growth in engagement from 2014 to 2017 (from 2.12 million to 3.6 million).
* African Americans make up a significant portion of U.S. gamers as 73 percent of African Americans age 13 and older identify as gamers compared to 66 percent of the total population.