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One Some brands try harder than others to be inclusive and include even the youngest models of diverse backgrounds, disabilities, and faiths.

Mum Gabrielle Louise was absolutely stoked when her wee baby Jeremiah, nine months, was chosen to front Primark’s autumn and winter range.

Not only was it a proud moment for her family, it was a win for dark skin representation too, she said.

People are loving the gorgeous pics of Jeremiah.

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