The company behind Essence magazine just partnered with musician, actress and entrepreneur Queen Latifah for a multimillion-dollar initiative to give more creators of color the financial support and ownership they need.
Essence Ventures LLC announced the Essence Creators and Makers Fund in an emailed statement yesterday (July 11). The new $20 million initiative aims to build a stronger economic and production infrastructure for artists of color—especially those making content about and for women of color, like the Black women in Essence’s target audience.
“The fund will create and finance film, television, digital and documentary-style content that reflect the lives and experiences of women of color,” the statement adds. “It will also seek to collaborate with content creators globally focused on Essence’s diverse and dynamic core audience of Black women, with the content produced encompassing themes that relate and connect across audiences.”