As the national soccer team prepares for its sixth cup appearance—the most by an African country—it is already turning heads with its fashion. While most teams have landed in Russia wearing suits, the Nigerians showed up decked out in local traditional attire and broke the internet—again.
Alex Iwobi of Arsenal presented in the new kit. Photo Credit Shaun Brooks/Action Plus via Getty Images via Nike
In February, Nigeria showed they were doing things differently, launching kits and tracksuits that quickly became global hits. The kit has been named the best at the World Cup in several polls, including UK broadcaster Sky.
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