Designer Agnes Baddoo Has It in the Bag | The Root What’s the handbag that would give you life—if only you could find it? Agnes Baddoo answered that question for herself, and it became a business.



Formerly a fashion stylist for Elle magazine, Baddoo cut her teeth on the international fashion circuit of New York, London and Paris in the ’90s. When The Glow Up caught up with the designer over the phone from her headquarters in Los Angeles, she was celebrating the fifth anniversary of her eponymous unisex line of handmade leather bags, now sold by some of the most exclusive retailers in the world.

“Minimalism, maximized” seems the most fitting way to describe Baddoo’s dramatically understated and deeply distinctive style. To illustrate her deep commitment to subtlety, look at the bag in the photo above, and time how long it takes you to find the trademarked logo. It took me a good five minutes. (Hint: It’s in the stitching.)