We received the news via a tip, and have confirmed the appointment through multiple sources at Uber. The company, we understand, views the appointment as important in helping “turn the tide on recent issues.”
As for what role she will be taking, that’s something we’re still trying to figure out. We understand that Uber will be making more details public later. Saint John’s track record is in marketing — most recently at Apple but also with a long stint at Pepsi, among other places. [Update: she’s Uber’s new Chief Brand Officer, the company announced later.]
The appointment is a key move for Uber that could help shore up confidence in the company both internally and externally as it fights to justify its $70 billion valuation by investors.
Uber Technologies Inc. is a technology company headquartered in San Francisco, California, United States, operating in 570 cities worldwide. It develops, markets and operates the Uber car transportation and food delivery mobile apps. Uber drivers use their own cars, although drivers can rent a car to drive with Uber.
The name “Uber” is a reference to the common (and somewhat slangy) word “uber”, meaning “topmost” or “super”, and having its origins in the German word über, meaning “above”.
Uber has been a pioneer in the sharing economy and the changes in industries as a result of the sharing economy have been referred to as “Uberification” or “Uberisation”. Uber has also been the subject of protests and legal actions. (Wikipedia).