We received the news via a tip, and have confirmed the appointment through multiple sources at Uber. The company, we understand, views the appointment as important in helping “turn the tide on recent issues.”

As for what role she will be taking, that’s something we’re still trying to figure out. We understand that Uber will be making more details public later. Saint John’s track record is in marketing — most recently at Apple but also with a long stint at Pepsi, among other places. [Update: she’s Uber’s new Chief Brand Officer, the company announced later.]

The appointment is a key move for Uber that could help shore up confidence in the company both internally and externally as it fights to justify its $70 billion valuation by investors.

African American Cities, African American Communities, KOLUMN Magazine, KOLUMNMarcus Books Oakland, CA | Anna Vignet

African American Cities, African American Communities, KOLUMN Magazine, KOLUMNMarcus Books Oakland, CA | Anna Vignet

African American Cities, African American Communities, KOLUMN Magazine, KOLUMNMarcus Books Oakland, CA | Anna Vignet

African American Cities, African American Communities, KOLUMN Magazine, KOLUMNMarcus Books Oakland, CA | Anna Vignet

African American Cities, African American Communities, KOLUMN Magazine, KOLUMNMarcus Books Oakland, CA | Anna Vignet


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