“I had a very extensive physical and they discovered there was a nodule on my thyroid,” John tells Good Morning America Wednesday, May 10. “They removed it and it was stage 2 cancer on my thyroid. … I didn’t skip a beat. I went to [the doctor] and I got some early detections and I understood that I had a challenge and if I would attack it now, then I wouldn’t let it attack me. I had that removed. I didn’t miss anything, I was out partying and dancing two days later — not that I should have.
FUBU is an American clothing and hip hop apparel company. It includes casual wear, sports wear, a suit collection, eyewear, belts, and shoes. The name is an acronym for “For Us, By Us” as per CEO Daymond John.
The company was founded in 1992 by Daymond John, J. Alexander Martin, Keith Perrin and Carlton Brown with a line of hats made in John’s house in Hollis, Queens, New York. According to the company website, John mortgaged his own home for $100,000, and with that seed money he and his three friends and co-founders, turned half of his house into a factory and the other half into living space.
In 1995, South Korean company Samsung invested in the New York-based clothing company.
At its peak in 1998, FUBU grossed over $350 million in annual worldwide sales. FUBU has received several honors for their entrepreneurial achievements. These include two Congressional Awards, two NAACP Awards, the Pratt Institute Award, the Christopher Wallace Award, the Online Hip-Hop Award and a Citation of Honor from the Queens Borough President.
In 2003, FUBU mostly left the U.S. market and concentrated its efforts overseas, also taking over other apparel brands. In 2009, annual revenue of the company was around $200 million.
In 2010, FUBU relaunched in the U.S., rebranding itself as FB Legacy. (Wikipedia).