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This New Fashion Editorial From Ikiré Jones Is an Assault on American Hypocrisy – Okay Africa

This New Fashion Editorial From Ikiré Jones Is an Assault on American Hypocrisy – Okay Africa Ikiré Jones returns with yet another striking approach to storytelling through an editorial presenting their FW17 line, Awake & At Home In America.

Ikire Jones, African Fashion, KOLUMN Magazine, KOLUMN

The meticulous tailoring and bold prints are accompanied by prose that makes America hold up a mirror to take a discerning look at itself.

“Although the promises of the past may not have been made with us in mind
We fully intended to hold them to account
Regardless of what tongues we speak
Regardless of what names we choose to call in prayer
Regardless of what offense it might cause to the delicate sensibilities of the old guard
We are the America that is here to stay
We are awake and we are very much at home”

We caught up with the brand’s creative director, Walé Oyéjidé, on the purpose and inspiration of the line.

Ikire Jones, African Fashion, KOLUMN Magazine, KOLUMN

Ikire Jones, African Fashion, KOLUMN Magazine, KOLUMN

See Also
Chicago, African American Lives, African American Communities, KOLUMN Magazine, KOLUMN, KINDR'D Magazine, KINDR'D, Willoughby Avenue, WRIIT,

Ikire Jones, African Fashion, KOLUMN Magazine, KOLUMN


Ikiré Jones is the endeavor of designer/afrobeat musician/attorney Walé Oyéjidé, and bespoke tailor/musician Sam Hubler. On rare occasions, we can be described as humble. More often, we can be described as two artists with a zeal for creating beautiful things that sit to the left of what has been resignedly accepted as the status quo. (Ikiré Jones).


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