The organization on Monday, Dec. 19, partnered with advertising agency J. Walter Thompson New York to launch BackingBlackBusiness.com, an interactive website that allows users to locate Black-owned businesses in their communities and beyond, the Huffington Post reported.

Shoppers can search the new website’s database for businesses through categories such as food and beverage, and lifestyle and entertainment to find exactly what they’re looking for. Black entrepreneurs also are able to add their businesses to the database as a way to connect with consumers.


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KOLUMN Magazine celebrates the lives of People of Color by giving our world texture.