Antonia Opiah just wanted to get her hair done. As she prepared to go on vacation, the serial entrepreneur struggled to find time to have her hair braided between the demands of work. “I wished that someone could come to my house and do my hair, she lamented, “so that I could feel justified spending time on my hair by being simultaneously productive.”
In New York City, there are a handful of apps from Glam Squad to Priv that allow stylists to come to you, but they primarily cater to white women. In researching better at-home hair options, Opiah asked her sister Abigail to try out a few existing options. The results were disappointing. When Abigail booked an appointment with one of the services, the stylist arrived not knowing where to begin. After poking around her hair, he took a picture for his records.
Antonia spent six years working for two of New York City’s top digital advertising agencies where she created and executed online marketing strategies for blue chip companies like Verizon, Avon and the Dial Corporation. In early 2013 she moved on from advertising to launch Un-ruly.com, a beauty platform dedicated to Black women, which gained national and international attention through it’s short film, You Can Touch My Hair. Antonia is also the founder of Unadorned Media, a media network reaching over 1.5 million women each month, specializing in connecting brands with women through content that’s poignant, relevant and entertaining. (Huffington Post)