Meet the Young Black Entrepreneurs Taking on Tinder

The creators of black dating app Bae are calling out biased investors.

Justin Gerrard speaks quickly, Brian Gerrard speaks slowly. Justin jumps around the room, Brian glides with caution. If you met them separately, you would never guess they were brothers. But their oil-and-water partnership helped them create Bae, a dating app for black people.
Bae Dating Application, African American Dating, Black Dating Application, Justin Gerrard, Brian Gerrard, Jordan Kunzika, KOLUMN Magazine, Kolumn
Bae works pretty much like Tinder, but tailor-made for black users. The Gerrards came up with the idea after they realized how difficult it is for black singles to find dates on existing platforms.
BAE Dating Application_1
“If you are a black person, you see Tinder as a white app,” says Brian Gerrard. “Tinder isn’t calling itself the dating app for white people, but that is achieved implicitly because of the negative experience for black people.” (Tinder spokesperson Rosette Pambakian said the dating app is among the most diverse global platforms in the world, and that “everyone is welcome to use Tinder.”)

Bae Dating Application, African American Dating, Black Dating Application, Justin Gerrard, Brian Gerrard, Jordan Kunzika, KOLUMN Magazine, Kolumn
Husband and Wife, Sunday Morning, Detroit, Michigan. Gordon Parks (American)
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Gordon Parks
Gordon Parks (November 30, 1912 – March 7, 2006), born into rural poverty, was a noted African-American photographer, musician, writer and film director, who became prominent in U.S. documentary photojournalism in the 1940s through 1970s—particularly in issues of civil rights, poverty and African-Americans—and in glamour photography. As the first famous pioneer among black filmmakers, he was first African-American to produce and direct major motion pictures—developing films relating the experience of slaves and struggling black Americans, and creating the “blaxploitation” genre. He is best remembered for his iconic photos of poor Americans during the 1940s (taken for a federal government project), for his photographic essays for Life magazine, and as the director of the 1971 film Shaft. Parks also was an author, poet and composer. WikipediaScroll_Next_Article_Square_Blue


Gordon Parks, African Americans in the 1950s. The poignant images depict everyday life for African Americans in the 1950s — playing pool, reading a book, watching a baseball game — all under the regulations of segregation. Along with the images, Parks recorded details about his former classmates’ current lives, for example, that Norman Earl Collins was doing quite well, making $1.22 an hour at Union Electric of Missouri. Huffington Post

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KOLUMN Magazine celebrates the lives of People of Color by giving our world texture.