Justin Gerrard speaks quickly, Brian Gerrard speaks slowly. Justin jumps around the room, Brian glides with caution. If you met them separately, you would never guess they were brothers. But their oil-and-water partnership helped them create Bae, a dating app for black people.
Bae works pretty much like Tinder, but tailor-made for black users. The Gerrards came up with the idea after they realized how difficult it is for black singles to find dates on existing platforms.
“If you are a black person, you see Tinder as a white app,” says Brian Gerrard. “Tinder isn’t calling itself the dating app for white people, but that is achieved implicitly because of the negative experience for black people.” (Tinder spokesperson Rosette Pambakian said the dating app is among the most diverse global platforms in the world, and that “everyone is welcome to use Tinder.”)