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Black-Owned or Nah?

Black-Owned or Nah? Why These Entrepreneurs Don’t Reveal Their Businesses are Black-Owned

Black-Owned or Nah?: Why These Entrepreneurs Don’t Reveal Their Businesses are Black-Owned
BY TANASIA KENNEY | ATLANTA BLACKSTAR

[mashshare]
In growing a business, most entrepreneurs adopt key strategies that help them attract and maintain consumers. For Duane Draughon, owner and operator of VizX Design Studios, hiding the fact that his business is Black-owned is the key.

Draughon avoided putting pictures of himself and his family on the company website and introduced himself to potential clients as a project manager, NOT the owner. He even brought on a white insurance representative to carry out job interviews and put together a white sales team.

“I never said I wasn’t the owner,” he told the Chicago Tribune. “If asked, I would admit it.”

Black Owned Business_2

Draughon is among some business owners who keep hidden the fact that their businesses are Black-owned, for fear of losing clientele. Preconceived notions that the product or service is solely geared toward Blacks — and racial intolerance on the part of potential customers — could drive business into the ground.

See Also
Guarantee Income, Guaranteed Income, Universal Basic Income, UBI, Black Economics, African American Economics, Black Wealth, African American Wealth, KOLUMN Magazine, KOLUMN, KINDR'D Magazine, KINDR'D, Willoughby Avenue, Wriit,

“As soon as you say it’s Black-owned, white people will believe it’s only for Black people, and Black people




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